Only 289 Of The Fortune 500 Are On Facebook: Study (by All Facebook)

via All Facebook by David Cohen)
November 01, 2011 at 06:04PM

The Center for Marketing Research at the University of Massachusetts focused more on Facebook in its annual look at the Fortune 500, finding that 289 of the 500 companies are now on the social network.

Of those 289 companies, the study found that insurance companies accounted for the most Facebook pages, at 27, followed by:

  • Specialty retail: 24
  • Food production, services, drug stores, and consumer products: 24
  • Commercial banks: 13
  • Telecommunications: 11
  • Computer software, peripherals, and office equipment: 10
  • General merchandisers: 10
  • Utilities: 8

Companies’ rankings on the Fortune 500 list did not mirror their rankings on the list of pages with the most Facebook fans at all.

  1. Coca-Cola: 32,303,342 Facebook fans, but ranks 70 on the Fortune 500 list.
  2. Starbucks: 24,102,790 Facebook fans, but ranks 229 on the Fortune 500 list.
  3. McDonald’s: 9,426,335 Facebook fans, but ranks 111 on the Fortune 500 list.
  4. Wal-Mart: 7,105,159 Facebook fans, but ranks first on Fortune 500 list.
  5. Levi Strauss: 6,841,938 Facebook fans, but ranks 496 on the Fortune 500 list.
  6. Kohl’s: 5,290,702 Facebook fans, but ranks 142 on the Fortune 500 list.
  7. Target: 4,919,647 Facebook fans, but ranks 33 on the Fortune 500 list.
  8. Nike: 4,757,335 Facebook fans, but ranks 135 on the Fortune 500 list.

The study also found that 48 percent of the top 200 companies have corporate Facebook pages, compared with just 35 percent of the bottom 200, adding that 156 of the Fortune 500 firms have no presence on Facebook or Twitter.

Speaking of Twitter, for more on how the microblogging service fared in the study, kindly refer to our sister blog AllTwitter.

Readers: Are you surprised that there are still 156 Fortune 500 companies absent from Facebook and Twitter?


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