How Different Generations Consume Media [Infographic] (by SocialMouths)

Media Consumption InfographicOne of the things I consider important about looking at data or this type of visualizations is to actually get what serves us as business people. Get the data you need and adjust accordingly to your marketing plan.

For example this infographic that MBA Online published a few days ago. It shows you how different generations consume different types of content at different times of the day. Is this important?

Let’s see, if you know who your ideal prospect is and you know the age-frame, you should also be aware of the vehicles he/she uses to consume it’s media and and what times. This will take your marketing efforts to the next level.

Imagine if whatever your message is, it’s been sent through the wrong channels or at the wrong times. Even if you know who your target prospect is, your message is probably received by the wrong the crowd.

Let’s take a look at the infographic.

Media Consumption - 2011
Created by: MBA Online


Do you know how YOUR prospect consumes media? where and how? Share your thoughts in the comment section!

(via Francisco Rosales) September 29, 2011 at 09:35PM


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